Sumitomo Metal Mining Co., Ltd.have formulated a brand message as a statement of its intent to realize the long-term vision of becoming the world leader in the non-ferrous metals industry. We have also created a company logotype, tagline, and logo as the embodiment of this message.
Company Logotype
Valuing the sense of trust that we have cultivated over our 430-year history, we have pursued a design that will appeal to various people than ever before.
Brand Tagline
The resources that we unearth are smelted and refined, becoming materials that shape the future.
“MINING THE FUTURE” is a declaration of the value we provide, the meaning of our existence, and our will to continue providing materials that will shape the future. We will use this statement alongside our Company logotype and logo to present a unified expression of our brand.
- “MINING THE FUTURE” is a registered trademark of Sumitomo Metal Mining in Japan.
Logo
Taking the shape “SMM,” our logo encapsulates our pride in conducting business together with mining, and our willingness to tackle major social issues, to pioneer paths, and to overcome.
“SMM” also symbolizes our three-business collaboration among Smelting and Refining, Mineral Resources, and Materials.
- This logo is a registered trademark of Sumitomo Metal Mining in Japan.