Engagement with Stakeholders

Medium-Term Targets and Progress

To achieve our Vision for 2030, we are managing progress for each KPI and have made achievement criteria and action plans for up to 2030.

1. Further penetrate our Group brand among employees

  • Improve results of employee awareness survey (increase percentage of employees who feel pride in working at the Company)
FY2022 Results FY2023 Plan Final Year of 2021 3-Year Business Plan
(FY2024)		 Final Year of 2027 3-Year Business Plan
(FY2030)
  • Application of good practices in in-house communication measures at other sites
    Developed good practices for Communications Subcommittee members in January 2023
  • Raising brand profile within the Group Set the creation and use of a brand booklet as a major measure with the goal of “creating loyalty and affection for the Company among employees”
  • Employee awareness survey Held meetings to report the results of the March 2022 survey to senior management members, heads of divisions and business sites, and presidents of Group companies (The percentage of employees who gave a positive response to the question of feeling pride in working at the Company was 63.7%)
  • Application of good practices in in-house communication measures at other sites
    Develop good practices for Communications Subcommittee members in the second half of the fiscal year
  • Raising brand profile within the Group Advance the creation and use of a brand booklet with the Ome District Division as a pioneer site
  • Employee awareness survey From FY2023, the frequency of surveys will be increased from every three years to every year. These surveys will be conducted in November
 Achievement Criteria
  • Improve employee awareness survey KPI values from results of FY2021 survey
  • Improve employee awareness survey KPI values from results of each fiscal year’s survey
Action Plan
  • Implement in-house communication measures at each site to gain understanding and empathy of employees and their families
  • Apply good practices in in-house communication measures at other sites
  • Create framework for raising the brand profile within the Group, implement and review measures for further penetrating the brand among employees
  • Refine in-house communication measures
  • Verify level of penetration of the brand within the Group (continue from 2024 3-Year Business Plan), consider strategies for application to Group companies

2. Ensure quality and quantity in communication of information at the level of “world leader in the non-ferrous metals industry”

1) Expand opportunities for dialogues with media and investors
2) Achieve positive evaluations of our Integrated Report from outside the Company

FY2022 Results FY2023 Plan Final Year of 2021 3-Year Business Plan
(FY2024)		 Final Year of 2027 3-Year Business Plan
(FY2030)
1）
  • Conducted intensive media engagement, including interviews with top management, alongside the release of the 2021 3-Year Business Plan
  • Responded actively to media coverage focused on the Materials Business, which is attracting attention due to the introduction of EVs
  • Expanded interviews aimed at institutional investors. Also, restarted efforts such as small meetings on specific businesses that are in high demand from investors, as well as plant observations and overseas IR activities, which had been suspended due to the pandemic (site visits)
  • Implemented new initiatives such as the participation of outside directors in shareholder relations interviews and holding Sustainability Briefing (IR-Day)
2）
Issued Integrated Report 2022 (Japanese and English)
Received a Silver Award at the WICI Japan Integrated Reporting Awards 2022 and the Grand Prix S Award at the NIKKEI Integrated Report Awards 2022 		1）
  • Enhance public relations events and strengthen relationships with the media
  • Enhance opportunities for ongoing dialogue with important institutional investors with a focus on executive officers and senior management members
2）
Issue the Japanese version of Integrated Report 2023, our eight such report, in September and the English version in November. During editing, improve content based on the feedback received from various stakeholders to date 		Achievement Criteria
  • Quantitatively increase information dissemination (compared to the 2018 3-Year Business Plan)
  • Increase opportunities for top management to engage with shareholders and investors (compared to the 2018 3-Year Business Plan)
  • Earn a high reputation for the integrated report from outside the Company
 During all 3-Year Business Plans, compared to the previous plan
  • Quantitatively increase information dissemination
  • Expand the methods for disseminating information
  • Increase opportunities for top management to engage with shareholders and investors
  • Earn a high reputation for the integrated report from outside the Company
Target for final year of the 2027 3-Year Business Plan
  • Establish a system capable of building relationships with international media
  • Increase the number of interviews, news releases, and public relations events conducted
Action Plan
  • Increase the number of interviews, news releases, and public relations events conducted
  • Take initiatives to increase spokesperson engagement levels
  • Improve the quality of disclosure in investor relations and shareholder relations engagement
  • Improve and enhance tools for engagement with shareholders and investors (integrated reports, shareholder communications, etc.)
  • Establish public relations organizations at overseas business sites
  • Acquire (2024 3-Year Business Plan) and increase highly specialized human resources in the field of public relations
  • Improve the quality of disclosure in investor relations and shareholder relations engagement
  • Improve and enhance tools for engagement with shareholders and investors (integrated reports, shareholder communications, etc.)
  • Expand the types of information dissemination media and public relations events (2024 3-Year Business Plan)

3. Increase in recognition and understanding of our goal of “world leader in the non-ferrous metals industry”

  • Improvement in findings of surveys by external bodies (degree of recognition and understanding, etc.)
FY2022 Results FY2023 Plan Final Year of 2021 3-Year Business Plan
(FY2024)		 Final Year of 2027 3-Year Business Plan
(FY2030)
  • According to a survey gauging degree of recognition implemented by an external body in the first half of FY2022, recognition of the Company remained roughly level (effects of corporate advertising activities carried out from October 2022 onward not reflected)
  • Launched a corporate advertising campaign from October 2022 that used a celebrity to raise recognition with the aim of securing human resources. This included a TV commercial and online advertisements
  • Sponsored the Minato City Half Marathon, Ehime Marathon, and the Ohme 30&10Km Road Race, and strove to enhance the Company’s presence around business sites through exhibition booths, etc.
  • Continue corporate advertising activities
  • Implement our own original survey gauging degree of recognition, in addition to the survey implemented by an external body, to gain a better understanding of the Company’s position through cross-referencing
  • Consider and implement sponsorship of sports events, etc.
 Achievement Criteria
  • Raise the result of the survey gauging degree of recognition implemented by an external body by 35% compared to FY2021
  • Meet target value in the 2021 3-Year Business Plan regarding the result of the survey gauging degree of recognition implemented by an external body
Action Plan
  • Promote branding activities that lead to recognition, understanding, and empathy for SMM. Run a large-scale advertising campaign to secure human resources
  • Implement external communication measures at Head Office and individual sites to build positive relationships with communities and government
  • Run ongoing advertising campaigns to consolidate recognition, understanding, and empathy
  • Continue external communication measures at individual sites over the medium to long term
Targets to be implemented during the 2024 3-Year Business Plan
  • Consider additional measures for branding activities depending on KPI achievement status
  • Promote and accelerate external communication measures

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